

For this edit, we’re looking for watches that have that far-more-expensive-than-they-actually-are quality — the kind that could easily be mistaken for a vintage designer piece sitting in a jewelry box.
The Quiet-Luxury Effect
The secret to making an affordable watch look expensive is really in the details.
A small face tends to feel more refined than an oversized one. A simple dial looks more timeless than one covered in unnecessary details. And a metal bracelet or beautiful leather strap can make even a relatively inexpensive watch feel like a vintage find.
Gold is an obvious choice, but don’t overlook silver, black and brown leather. A rectangular silver watch with a black leather strap can feel incredibly ’90s and minimalist, while a gold watch paired with brown leather has that old-world, European quality that works particularly well with fall dressing.
The Brands We’re Watching
BREDA — For minimalist, architectural shapes and watches that feel like part of your jewelry collection. Their Jane, Esther and Virgil styles are particularly good starting points under $200.
CENDRE — For vintage-inspired silhouettes with a little more personality. The Hugo’s Roman numeral face and bracelet combination is exactly the kind of detail that makes an affordable watch feel elevated.
Heaven Mayhem — The ultimate reference point for this aesthetic. Their watch collection has that same vintage-meets-modern, jewelry-minded approach, although their current watches are generally priced above this particular $200 edit. Their current collection includes styles like the Carino, Bella, Giselle and Amara.
That doesn’t mean you have to spend $250+ to get the look. Brands like BREDA and CENDRE prove that a well-designed, vintage-inspired watch can still feel elevated without the designer price tag.
Explore the full edit.